Everything you need to know about advertising through the AdRide Media platform.
🚕 Network & coverage
The network currently has 21 active screens, with planned expansion to 100 screens by end of 2026.
The network is currently active in Zagreb. Planned expansion by year-end includes Split, Osijek, Zadar and Rijeka.
📋 Booking model & pricing
Advertising is contracted on a monthly basis, with the option to change campaigns weekly or by arrangement. In a later phase, city-specific and national campaign selection will be available.
Prices are defined in the official pricing available on the pricing page. Minimum booking is 5 screens, in packages of 5, 10, 15, etc.
Yes. The promotional price is €20 for 20 screens for one month, for a 10-second video or static ad. Valid for new advertisers only.
📊 Reach & impressions
One screen operating 8 hours per day achieves 48 ad displays per day.
Per screen per month (22 working days): 1,056 displays
20 screens: 20,000 – 28,000 displays
100 screens: 100,000 – 140,000 displays
The range depends on individual drivers working more days and longer shifts.
We use a conservative estimate of 20 passengers per screen per day, assuming one passenger per ride.
Per screen per month: 440 passengers
20 screens: 8,000 – 12,000 passengers
100 screens: 40,000 – 60,000 passengers
No. It is currently not technically possible to obtain an exact passenger count. All figures are based on realistic and conservative estimates.
🎬 Ad format & display
Ad duration, whether video or static image, can be from 10 to 30 seconds, according to the advertiser's preference.
The number of advertisers depends on the total duration of all booked ads. Each advertiser is guaranteed 6 ad displays per hour. Maximum number of advertisers: 42.
The average taxi ride lasts about 10 minutes. Each ad is set to display 6 times per hour, ensuring every passenger sees all active ads during their ride.
Ads are displayed throughout the driver's working hours, depending on their daily schedule.
📈 Reporting & tracking
We currently provide reports on active working hours for each screen (how long they were online).
Average activity per screen: 176 hours/month
Total for 20 screens: 3,520 working hours
These reports confirm that screens are active and ads are being displayed as planned.
Geo-location segmentation is not currently available. Integration of geo-location into the system is planned for the future.
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